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HISTORY
In the beginning it was just Aaron Veenstra and most of the Etc. House output was serial fiction destined first for rec.arts.comics.creative and then to a web-based archive. Soon afterward Candy Goulette joined up and so it went. Other than a multimedia presentation or site design here and there, the productions that Etc. House was producing were minimalist affairs. A spring 1997 collaboration with Trumpets, Inc. brought about the short-lived radio cult hit, You Wish You Were Us, and then Etc. House went to ground for a while. By the end of the year, Etc. House had been reinvented as a web design firm, servicing local businesses in Michigan's upper peninsula. That didn't last long -- Aaron doesn't like dealing with customers, as it turns out -- and the design firm soon gave way to a daily weblog and 'zine. Something finally seemed to be clicking; the log was picking up good traffic and the articles were clearly generating a readership. This was enough to coast on, it seemed, until late 2001 when the weblog took a step back, allowing the site to become a full-service webzine. The new structure was designed by Aaron with an eye towards reinventing the model that had been developed in the mid-90's by sites like Salon but basically left stagnant since then. All that's left now is to throw the new site to the wolves and see if it survives. CONTRIBUTORS Aaron Veenstra (managing editor, writer, columnist) wrote The Fast Lane for a good seven years and then gave up. Now all he's got is the pedestrian bio-stunt of Matriculation Reloaded. Sharon Harney (editor, writer) handles submissions and writes about the things she does. It's totally like the New Journalism, except newer. Sophie (columnist, soothsayer) has been writing Sophie Says Sooth since spring 2002 and has all the answers for your sooth-related needs. Kt (reviewer) has seen every movie ever made and knows just what to say about each of them when they come up in her Flick Chick column. LAYOUT
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